l’Etudiant

year_

2022

Delivery_

Art Direction

Visual Identity

Social Media Design

MISSION

At Social Playground agency, I supported the media l’Étudiant in the development of its vertical 9:16 video formats for social media.
This included the full design of motion graphic packages across editorial formats, the creation of a refreshed visual feed for Instagram and TikTok, and the production of a case study to promote the new video formats to potential advertisers.

My responsibilities included :

  • Developed the social media brand guidelines
  • Design and production of motion design assets
  • Weekly production of editorial formats (stories, reels, etc.)