Slash

year_

2024

Delivery_

Art Direction

Visual Identity

Social Media Design

MISSION

Art Director for the media brand Slash for one year, I supported its rebranding process, including the transition from “France.tv Slash” to simply “Slash.”

My responsibilities included :

  • Redesign and update of the visual identity: creation of new assets, development of brand guidelines for the creative team, and ensuring their consistent application.
  • Logo redesign, along with adaptations for various YouTube channels (profile pictures, banners, etc.).
  • Creation of templates and production of YouTube thumbnails.
  • Design of video branding elements for both 16:9 (France.tv, YouTube) and 9:16 formats (Shorts, Reels, TikTok).
  • Development of custom formats for social media, including specific visual identities (Story Time, 30 Seconds, Jipep, Jure? …).
  • Creation of custom emojis for Twitch channel, and a few 3D assets for Snapchat.
  • Design of posters to decorate the Slash studio.